The break-even point shows how many units you must sell to cover all costs. It is crucial for budgeting new products or startups because it reveals when a venture will start generating profit.
Separate your expenses into fixed costs (rent, salaries, insurance) and variable costs that rise with production. The basic formula is .
Enter those figures above. You can also add an expected sales quantity or a target profit to see how far you are from your goal.
Example: with $10,000 in fixed costs, a price of $40, and variable costs of $25 per unit, the break-even point is 10,000 / (40-25) = 667 units.
| Price | Break-Even Units |
|---|---|
| $30 | 1000 |
| $35 | 800 |
| $40 | 667 |
Knowing this threshold helps set sales targets, adjust pricing, and judge whether a project is viable. Recalculate whenever costs or prices change.
The break-even unit count is the minimum volume needed to cover fixed and variable costs. If your expected sales are below that number, you will operate at a loss unless you cut costs or raise price. If your expected sales are above it, you can estimate profit by multiplying the contribution margin by the excess units.
For monthly planning, convert fixed costs and expected unit sales to the same time frame. A yearly fixed cost divided by 12 will give you a monthly target, which is often easier to compare with current demand.
Fixed costs remain constant regardless of how many units you produce. Rent for a factory or salaries for administrative staff typically fall into this category. Variable costs increase with output; materials, packaging, and shipping usually scale with each unit sold. Some expenses, like utilities, have both fixed and variable components. Breaking these costs down accurately improves the reliability of your break-even estimate.
Many managers plot total cost and total revenue on a graph to visualize where they intersect. The horizontal axis represents units sold, while the vertical axis shows dollars. Total cost is a line starting at the level of fixed costs with a slope equal to the variable cost per unit. Total revenue starts at zero and slopes upward at the selling price per unit. The intersection marks the break-even volume. Units to the right of the intersection generate profit; units to the left generate loss. This graphical approach illustrates how changing price or variable cost alters the slope and shifts the break-even point.
Sometimes breaking even is not enoughโyou may need to hit a specific profit level to satisfy investors or fund future growth. To include a target profit, simply add it to fixed costs in the numerator of the equation. For instance, if you require $5,000 in profit on top of $10,000 in fixed costs, the numerator becomes $15,000. This feature is built into the calculator: enter your desired profit and it returns how many units must be sold to reach it.
Small price changes can dramatically affect break-even volume because the contribution margin sits in the denominator of the formula. If your margin is thin, even a modest discount can push break-even far higher. Use the calculator to test price scenarios before launching promotions so you understand the volume needed to stay profitable.
When price increases are difficult, consider cost control instead. Reducing variable cost by a small amount has the same effect as raising price by the same amount, but may be easier to execute through supplier negotiations or process improvements.
Break-even analysis is most powerful when used for what-if testing. Run a low-demand scenario, a base case, and a high-demand case to see how sensitive your plan is. If the break-even point is close to your conservative demand estimate, the plan may be too risky unless you can cut costs or raise prices.
For recurring businesses, test the impact of churn or cancellation rates by adjusting expected units downward. This can reveal whether your fixed cost structure is too heavy for uncertain revenue.
Document your assumptions for each scenario so you can compare results consistently over time.
Once you know the break-even units, compare them with your expected sales volume to compute a margin of safety. This margin indicates how much sales can decline before you start losing money. A narrow margin suggests a risky venture, while a wide margin provides a cushion against market fluctuations. You can estimate the margin by subtracting break-even units from expected units and dividing by expected units.
A healthy margin of safety is especially important in seasonal businesses where demand can swing sharply. If your peak season barely clears break-even, a small downturn can wipe out profits for the year.
When capacity is limited, consider whether you can raise price rather than chase volume.
Capacity limits can turn a profitable model into a loss if demand outpaces supply.
Plan capacity early.
It reduces surprises.
Simple checks help.
Stay flexible.
Some costs are fixed only up to a certain capacity. For example, you may need to hire another employee or rent a larger facility once production crosses a threshold. These step costs can create multiple break-even points. If your business is close to a capacity jump, run scenarios that include the new fixed cost so you can see whether the higher volume still makes sense.
If your business sells multiple products, break-even analysis becomes more complex because each item may have a different price and variable cost. A common approach is to use a weighted average contribution margin that reflects the sales mix. The calculator on this page handles a single product, but the principles extend by aggregating the contributions of several products based on their expected sales proportions.
Break-even analysis assumes that both costs and price remain constant, which rarely holds true in dynamic markets. It also presumes that everything produced can be sold, ignoring inventory buildup. Despite these simplifications, the model offers a valuable first approximation. Revisit your calculations periodically and incorporate real sales data to refine the estimates.
The calculator does not include taxes, discounts, or promotional pricing. If you expect frequent discounts, reduce the price per unit input to reflect the average realized price.
For subscription or usage-based models, define a unit in terms of a monthly customer or a typical usage package. This keeps the logic consistent and helps you compare different pricing tiers on the same basis.
What is contribution margin?
Contribution margin is price per unit minus variable cost per unit. It is the amount each sale contributes toward covering fixed costs.
Can I use this for services?
Yes. Treat a service package as the unit and estimate variable costs like labor or materials per service.
Use the results from this calculator as a starting point for broader planning. Pair the break-even estimate with cash-flow projections, marketing plans, and sensitivity analysis to understand how changes in demand or cost structure will affect profitability. By proactively examining the numbers, you can set achievable sales targets and make informed decisions about pricing and cost control.