Many podcasts rely on advertisements for income. Sponsors typically pay a rate known as CPM, or cost per thousand downloads. The total earnings are split between the hosts and any network or agency representing them. Our calculator helps you estimate your portion by applying basic arithmetic.
The amount paid per episode is found using the equation:
Once you multiply by the number of episodes per month, the share for the host is simply that total multiplied by the host percentage. The remainder goes to the network or production company.
Enter your average download count per episode and the CPM rate offered by sponsors. Industry rates vary widely depending on your audience size and niche. A show with 10,000 downloads per episode at a $25 CPM earns $250 per episode. With four episodes a month, that's $1,000 in gross revenue.
If your contract states that you keep 70% and the network retains 30%, your share would be $700. The calculator outputs both portions so you can assess whether a particular deal meets your expectations.
Understanding how revenue is divided is crucial for negotiating future sponsorships. As your audience grows, you may be able to command higher CPMs or a larger percentage. Tracking these changes over time helps ensure your compensation reflects your contribution to the show's success.
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